Just Imagine

About us

Just Imagine

Just Imagine was established in 2010 by Nikki Gamble, a  former teacher, university lecturer and writer. Our consultancy works extensively with schools in the UK and internationally to develop outstanding reading and writing in schools, where stories and literature are placed firmly at the heart of learning.

Just Imagine's Director, Nikki Gamble

Nikki Gamble

Just Imagine… The Team

Nikki Gamble: CEO

Nikki has worked extensively in schools across the UK and internationally. She is the author of Exploring Children’s Literature (4th edit) (2019) Co-author of Guiding Readers (2016) and Poetry by Heart. Nikki is KS2 reading advisor and series consultant for Oxford University Press and content creator for the Oxford School Improvement and Oxford Owl websites, and she is advisor for Egmont’s Reading Ladder. Nikki is Associate Consultant at the University of London, Institute of Education and Honorary Fellow at the University of Winchester.


Sam Keeley: Education Consultant

Sam Keeley

Sam has worked in education for 15 years. After working in Hertfordshire teaching all ages from Key Stage One to Three and becoming a Leading Literacy Teacher, she moved to Essex and worked as a literacy consultant for the Local Authority before joining the team at Just Imagine Sam says, ‘I have never grown out of loving children’s books and I am lucky to be able to share this with the teachers and children I work with as well as with my own two young children. The best part of my job is finding ways to make brilliant books come to life in the classroom.’

Dawn Morris: Education Consultant

Dawn is involved in Just Imagine’s book banding panel. She has worked in Primary Education for 18 years. After teaching across Early Years, Key Stage 1 and Key Stage 2 she worked as a Literacy Consultant for Essex Local Authority for 7 years and then returned to the classroom, combining her school role with a leading teacher training provider as the English tutor for a ‘School Centred Initial Teacher Training’ course in Essex. Dawn says, ‘Reading is my first love and being able to share this with children, teachers and trainee teachers is a real privilege. Beautiful, exciting and engaging texts never fail to excite me and seeing that reflected in others is why I love what I do!’

Caroline Bradley: Library Services Adviser

Just Imagine's Libraries Advisor, Caroline Bradley with Anne Horemans, Communications

Library Support team

Previously an English teacher and librarian, working in both the public libraries and for the School Library Service, Caroline says, ‘I want all children to have access to the best of children’s literature. ‘I love to bring books to life for children and ignite their passion for picking up a great read’. Caroline provides a range of services including library audits, training for primary school librarians and training for junior librarians. She manages the exhibition collection at Just Imagine and enjoys welcoming teachers for consultation meetings.


Leanne Spall: Just Imagine Manager and Authors in Schools

Leanne co-manages the office and organises Just Imagine’s authors in schools programme. If you are interested in booking a workshop with writers, illustrators or storytellers, please email:


Wil Nicolaou: Just Imagine Manager and Finance

Wil, along with Leanne, keeps the team organised day-to-day & also manages the finances and a very busy diary! For enquiries regarding invoicing please contact:


Anne Horemans: Communications Manager

After successfully working on the ‘Just Imagine Roadshow’, Anne now edits our schools newsletter, updates the website and works on the scheduling for our monthly podcast, ‘In the Reading Corner’. She is also sometimes seen out & about on our author events. If you would like to let us know of any forthcoming features or news items, please contact


Katherine Little: School Book Supply Manager

Katherine is the super-organised manager of our school book supply business. She arrived in January 2015 to assist with an exceptionally busy month and made herself invaluable. Now we won’t let her leave! For enquiries about book supply please contact


Lynn Raymond: Marketing Manager

With a background in marketing, Lynn has recently worked on our new promotional material and this year’s press campaigns for Reading Gladiators™.


The Just Imagine Team